This smartness and uniqueness can be achieved by many ways like selling the price which gives you the profit and is affordable the middle class of the societies as it is the most affected class of people. Also ,conduct a survey regarding to your product which help you in knowing that what consumers want in your product, is lacking behind,what is the current demand of the market ,how can be the innovation done to the existing product, or there is a need to invent new product. The people are on social media these days, so promoting and advertising will surely help. Doing publicity from actors and actresses is a common practice.
At last I would like to end by saying that its not impossible to achieve something but yes its also not easy not to lead the market, so I hope that my following suggestions would surely help you .
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